Donor development turns once into lifetime value.
Drummer knows supporter lifecycles and the value of donor development strategies. The welcome process in particular is critical – thanking for the support that has been given with personalised communications and reinforcing the action taken. An ongoing and well designed retention programme helps build on this, and can help turn a first gift into a second gift, or increase the lifetime value of someone giving regularly.
We know how to map, design and develop impactful welcome and retention programmes that will engage a supporter more deeply, and help them to feel truly invested in your work – not just financially but emotionally. Our on-demand donor management services mean that we can manage the complete process for you.